Former professional League of Legends player, Yu "Misaya" Jingxi is currently using his eSports expertise to broadcast live games on the streaming platform Panda TV. With a rapidly growing eSports audience in China, top influences such as Yu have found a way to turn a passion for video games into a professional career.
23-year-old Yu originally began his career as a mid laner and captain for the professional League of Legends group Team WE. After retiring from the game in 2013, Yu turned to streaming and began raking in millions each year. The popular gamer now earns an income as a broadcaster on Panda TV and as a spokesman for retailers selling gaming hardware branded with his image or autograph.
As more young gamers tune into live eSports braodcasts, there are an increasing number of players that are making a name for themselves online.
Chinese eSports Influencers
Yu Jingxi Uses His eSports Expertise to Broadcast Video Games Online
Trend Themes
1. Esports Influencers - With the growing eSports audience, gamers are turning their expertise into professional careers as broadcasters and spokespeople.
2. Live Streaming - More young gamers are tuning into live eSports broadcasts, creating a need for platforms and technology to support this trend.
3. Gaming Hardware Branding - As eSports influencers gain popularity, there is a growing market for branded gaming hardware and accessories featuring their image or autograph.
Industry Implications
1. Gaming - The gaming industry can benefit from creating new opportunities for gamers to monetize their expertise through streaming and endorsing branded products.
2. Media and Entertainment - The media and entertainment industry can leverage the growing trend of live streaming and eSports to attract a younger audience.
3. Marketing and Advertising - Marketing and advertising industries can tap into the popularity of eSports influencers to promote and sell gaming hardware and other related products.