'Levels Unlocked: House of DC Heroes' is a pop-up eSports bar that is organized through a collaboration between Drink Company — which entered the public's consciousness through a Game of Thrones-inspired bar, and Events DC. The entertaining activation pays homeage to the eSports community, offering a hub for gamers to engage in the environment and with one another. Skillfully mixing the expertise of brands from two different industries, the collaboration proves to be well-thought-out.
The eSports bar boasts three rooms, each themed after local teams and players of Overwatch, NBA2K and Smash Bros. The first pop-up opened on March 13th in Austin for the SXSW Gaming Expo, while another one is expected for July or August in DC.
The eSports bar pop-up is described to be "something pretty incredible" by Derek Brown — Drink Company's president.
Photo Credits: Kaz Sasahara for Washington Justice
Entertaining Pop-Up eSports Bars
Drink Company Collaborates with Events DC on a Summer Initiative
Trend Themes
1. Pop-up Esports Bars - Creating immersive social spaces for gamers to connect and engage with each other.
2. Collaborative Activations - Bringing together brands from different industries to create unique and immersive experiences.
3. Esports Community Engagement - Providing a dedicated space for eSports enthusiasts to gather and interact with local teams and players.
Industry Implications
1. Hospitality - Opportunity for bars and restaurants to create themed pop-ups catering to the eSports community.
2. Event Planning - Collaborating with brands to organize pop-up activations and experiences.
3. Gaming - Partnering with hospitality companies to bring eSports bars to life and engage with the gaming community.