Coca-Cola has scored a spot as the official beverage partner of the 2022 Esports Awards and will work alongside Top Golf to create a new VIP activation for guests at the ceremony. Additionally, participants will be the first to get a glimpse of the brand-new Coca-Cola cans with Wild Rift motifs. Coca-Cola will also serve as the sponsor and presenter of the Esports Personality of the Year prize.
The Esports Awards strive to recognize the greatest esports organizations, participants, broadcasters, media, and esports-related material. The Leukemia and Lymphoma Society, Crocs, Amazon Music, Blinkfire Analytics, and Lexus are all currently sponsors of the event.
Michael Ashford, the CEO of Esports Awards, commented: "It’s always an honour to welcome back a partner for another year. Last year together with Coca-Cola we were able to create some very special memories for our attendees, and I look forward to doing it again in Las Vegas in 2022."
Esports Awards Activations
Coca-Cola Returns as a Partner for the 2022 Esports Awards
Trend Themes
1. Esports Activation Partnerships - Esports tournaments and events are attracting brand partnerships for activations and sponsorships, creating opportunities for unique immersive experiences for consumers.
2. Custom Branded Merchandise - Brands collaborate with esports tournaments to design and launch custom products, focused on the industry's key players and fan base, for increasing visibility and consumer engagement.
3. Esports Awards Sponsorships - Esports tournaments are partnering with companies to recognize the best players, broadcasters, media, and organizations, creating opportunities for brand visibility and event activation to showcase latest products and services.
Industry Implications
1. Food and Beverage - Food and beverage companies can partner with esports tournaments to serve as official beverage partners, create custom products, and offer unique immersive experiences for fans.
2. Consumer Electronics - Consumer electronics companies can offer interactive experiences with the latest gaming products, partner with esports events to offer custom merchandise, and sponsor players that align with their brand values.
3. Sports and Entertainment - Sports and entertainment companies can diversify their portfolio to include esports events and players, sponsor esports awards ceremonies, and offer immersive experiences for consumers at events.