Converse channels the talents of Chicago-based designer Don C to resurrect a signature basketball footwear silhouette, the ERX sneakers. Don C specifically selected the ERX to highlight his appreciation of the sport and connection to the sneaker. The collaborative work showcases paneling craftsmanship over the uppers through 22 panels and a special fabric material of pony hair. Branding details are complete in the form of a golden jewel Star and the "DONS" emblem.
To accompany the sneakers are some sportswear silhouettes including French terry shorts, nylon track pants, graphic tees, hoodies, hats, as well as a gym bag. Some details include bold leopard prints, golden zipper enclosures, and stitching accents complete with satin. The collaborative capsule is set to drop on November 24th online at JUICE.
80s-Inspired Vibrant Sportswear
Don C and Converse Join to Revive the Retro ERX Sneakers
Trend Themes
1. Resurrecting Retro Sneakers - Opportunity for brands to collaborate with designers to revive iconic footwear silhouettes from the past.
2. Paneling Craftsmanship - Potential for innovative materials and construction techniques to enhance the aesthetics and functionality of sportswear.
3. Bold Prints and Accents - Growing demand for vibrant and eye-catching designs in sportswear, creating space for unique graphics and detailing.
Industry Implications
1. Athletic Footwear - Retro-inspired collaborations create opportunities for athletic footwear brands to tap into nostalgic consumer preferences.
2. Apparel Manufacturing - Increasing interest in paneling craftsmanship opens doors for apparel manufacturers to experiment with new materials and techniques.
3. Streetwear Fashion - Demand for bold prints and accents in sportswear presents disruptive innovation opportunities for streetwear fashion brands.