When Supperstudio of Spain describes the idea behind Eroski Juice packaging, they talk of the importance of the role played by the feature fruit in each recipe. This idea of the "role" was translated into a personification of the key ingredient, which is exactly what you'll see on the front of each carton.
With flavors of orange, pineapple and peach, the line of tasty and nutrient-rich drinks assumes an equally sweet set of faces. On every container, the primary edible is treated like a human head and given all sorts of accessories to emphasize this image. Scarves, hats, earrings, hairstyles, mustaches and even instruments jazz up the succulent foods that otherwise have only their textures as features. To ensure that Eroski Juice packaging does get the attention that it should, the creative team applied brightly colored backgrounds to make the boxes pop.
Dressed Edible Branding
Eroski Juice Packaging Emphasizes the Character Behind the Beverages
Trend Themes
1. Branded Packaging - There is an opportunity for businesses to personalize their packaging by personifying key ingredients, creating a unique and memorable brand experience.
2. Visual Identity - Utilizing visual elements like accessories, hairstyles, and colors on packaging can help to establish a strong and recognizable brand identity.
3. Creative Product Presentation - By presenting their products in a visually interesting and unconventional way, businesses can capture consumer attention and stand out in the market.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage branded packaging and creative product presentation to create a unique selling proposition and engage customers.
2. Design and Packaging - The design and packaging industry can offer services to businesses looking to create visually appealing and distinctive packaging designs for their products.
3. Marketing and Advertising - Marketers and advertisers can explore new ways to enhance visual identity and brand storytelling through creative and personified packaging strategies.