California-based designer Eli Russell Linnetz unveils his latest collection under his eponymous label ERL with a range prepared for the Fall/Winter 2024 season. It nods to the 90s and the carefree energy of being a teenager during that era, turning its attention to the Venice Beach high schools.
The capsule is full of athletic themes which are reminiscent of high school jocks wearing sporty apparel. Aside from this aesthetic, it also celebrates the classic apparel worn in school and the style that came with it. There are items including baggy denim silhouettes, faded workwear, flannel tops, flared bottoms, shirts with embellished detailing, skull graphics, and more. It is also joined by the brand's first collaboration with Everlast.
High School-Inspired Autumn Fashion
ERL Presents a Look at its FW24 Collection of Retro Themes
Trend Themes
1. 90s-inspired Fashion - An emerging trend in the fashion industry is the resurgence of 90s-inspired fashion, offering opportunities for brands to create collections that capture the carefree energy and nostalgic style of that era.
2. Athletic Themes - Athletic-inspired fashion is becoming popular, opening up new possibilities for brands to incorporate sporty elements into their designs and appeal to a broader consumer base.
3. Collaborations - Brands are increasingly collaborating with other companies to offer unique and limited-edition collections, allowing for innovative partnerships and cross-market appeal.
Industry Implications
1. Fashion - The fashion industry can leverage the 90s-inspired fashion trend and incorporate athletic themes to create innovative collections that resonate with consumers, especially those seeking nostalgic and sporty styles.
2. Apparel Manufacturing - Apparel manufacturers have the opportunity to produce high-quality clothing that reflects the 90s aesthetic and incorporates athletic elements, meeting the demand for nostalgic and sporty fashion.
3. Sportswear Brands - Sportswear brands can explore collaborations with fashion designers, like ERL's partnership with Everlast, to create unique collections that combine performance elements with fashion-forward designs, appealing to a wider audience.