Showcasing the daring designer's Spring 2013 collection, the Erik Madigan Heck Mary Katrantzou ad campaign is visually bold. Testing the boundaries of human perception, this eye-catching portrait series marries a minimalist photographic concept with the clothing collection's vibrantly patterned aesthetic.
Having worked with textile expert Katrantzou since 2010, the photographer creates a painterly vision of tribal infused prints that take inspiration from international currency. This creative advertorial is both artistic and fashion-forward fusing two collaborative creative forces.
From pattern-clashing backdrops and kaleidoscopic mirror image views to an underlining tribal inspiration, the Erik Madigan Heck Mary Katrantzou Spring 2013 ad campaign shines a light on the inspiring designer's sleek and brightly patterned silhouettes that display the perfect mix of simple shapes and complex color combinations.
Painterly Tribalism Portraits
The Erik Madigan Heck Mary Katrantzou Campaign is Visually Bold
Trend Themes
1. Pattern-clashing Backdrops - Opportunity for disruptive innovation by integrating augmented reality technology to create interactive and customizable backdrops for fashion campaigns.
2. Kaleidoscopic Mirror Image Views - Disruptive innovation potential lies in developing new ways to capture and manipulate images, creating mesmerizing kaleidoscopic effects in photography and advertising.
3. Tribal-inspired Prints - Innovation opportunity exists in combining traditional tribal motifs with modern design techniques to create unique and culturally-inspired prints for fashion collections.
Industry Implications
1. Fashion Photography - Disruptive innovation can be explored by incorporating innovative photography techniques and technologies to enhance the visual impact and storytelling of fashion campaigns.
2. Augmented Reality - Opportunity for disruptive innovation arises by leveraging augmented reality to enhance the interactive and immersive aspects of fashion advertising and visual campaigns.
3. Textile Design - Disruptive innovation can be pursued by integrating new digital textile design technologies to create visually stunning and culturally diverse prints inspired by traditional tribal patterns.