Photographer Erich Valo's 'Water' editorial takes place deep in the ocean where his photographic abilities come to life. A mélange of dreams and fashions are correlated into a modern mermaid fantasy. Against the vibrant blue of the waters, the colorful green leaves and orange jellyfish are brought to life, brightening up the images.
Erich Valo's photography collection is a poetic journey of art and fashion, where his vision is as colorful as his images.
Implications - Innovative photography and imagery is one of the most effective ways for a business to garner critical and audience attention. Due to its unparalleled creative nature, provocative images ensure that customers will be drawn in to a product or service.
Submerged Dreamtorials
Erich Valo Dives Deep for Surreal Photography
Trend Themes
1. Underwater Photography - There is disruptive innovation opportunity in the development of equipment and techniques for underwater photography.
2. Fantasy Fashion Editorials - Disruptive innovation opportunities exist in the creation of more surreal and dreamlike fashion editorials, using unconventional settings and themes.
3. Colorful Nature Imagery - There is disruptive innovation opportunity in exploring the use of bright and vivid colors in nature-themed imagery, both above and below water.
Industry Implications
1. Photography - Companies in the photography industry can explore new equipment and techniques for underwater photography, as well as collaborate with fashion designers and models to create surreal editorials.
2. Fashion - Fashion designers and brands can experiment with unconventional settings and themes for their editorials, such as underwater or other dreamlike scenarios, to capture audience attention.
3. Nature Tourism - Companies in the tourism industry can use colorful nature imagery, both above and below water, to attract visitors and showcase the beauty of their locations.