Eric Emanuel & adidas Originals work in collaboration on two signature sneaker models -- the 'Crazy BYW' and the 'Rivalry Hi.' The two footwear options boast a high-cut ankle structure and co-branding details throughout the uppers. The Rivalry Hi sneakers are complete in a clean white foundation, accompanied by gold and dark red accents. Branding details are informed on the medial sides and the heel, showcasing the signature Three Stripes emblem and "EE."
The Crazy NYW sneakers are constructed from maroon suede and leather materials overlayed through the uppers. It is decorated with colorful accents of tan, white, yellow, and pink. The highlighting feature is the pod-like Boost midsole complete in white to contrast against the maroon uppers. The collaborative Eric Emanuel & adidas Originals footwear series is now available for purchase online at adidas.
High-Cut Movement-Centric Shoes
Eric Emanuel & adidas Originals Join to Unveil Two Footwear Models
Trend Themes
1. High-cut Movement-centric Shoes - Opportunity for disruptive innovation: Develop high-cut sneakers with a focus on movement and performance.
2. Collaborative Footwear Partnerships - Opportunity for disruptive innovation: Create collaborations between fashion designers and sneaker brands to produce unique and limited-edition shoe models.
3. Colorful Accent Sneakers - Opportunity for disruptive innovation: Design sneakers with vibrant and contrasting color accents to attract attention and stand out in the market.
Industry Implications
1. Fashion Footwear - Opportunity for disruptive innovation: Integrate technology and new materials into fashion footwear to enhance comfort and performance.
2. Sports Footwear - Opportunity for disruptive innovation: Develop high-cut sneakers specifically tailored for athletes that prioritize movement and agility.
3. Collaborative Fashion - Opportunity for disruptive innovation: Foster more collaborations between fashion designers and sportswear brands to create unique and fashionable athletic footwear.