In an effort to raise awareness of employment issues and discrimination that trans people face, the 'Trans at Work' equality-promoting campaign chooses to highlight the accomplishments and successes of various trans and gender-nonconforming people.
The campaign comes in the format of a photo series taken by Samantha Cooper and aims to spread the world as much as possible with accompanying hashtags such as #TransAtWork and #HireTrans. The pictures and video feature many successful trans people -- including nurses, park rangers, data scientists, lawyers, advocates and performers. The people in the photo series discuss why they think the campaign is important and what makes this equality-promoting movement desirable for trans people and employers alike.
As North America becomes increasingly inclusive but still requires help in some issues, photo series such as this one are helping to continue the path towards equality.
Equality-Promoting Campaigns
The Trans at Work Campaign Highlights Trans People's Accomplishments
Trend Themes
1. Equality-promoting Campaigns - Disruptive innovation opportunity: Developing targeted marketing campaigns that raise awareness and promote equality for marginalized communities.
2. Transgender Representation - Disruptive innovation opportunity: Creating platforms and media that highlight the accomplishments and successes of transgender and gender-nonconforming individuals.
3. Inclusive Employment - Disruptive innovation opportunity: Designing hiring practices and workplace policies that actively support and promote inclusivity for transgender individuals.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity: Utilizing creative campaigns and targeted messaging to promote equality and empower marginalized communities.
2. Media and Entertainment - Disruptive innovation opportunity: Developing inclusive media content and platforms that better represent and celebrate the achievements of transgender and gender-nonconforming individuals.
3. Human Resources - Disruptive innovation opportunity: Implementing inclusive hiring practices and creating supportive workplace environments to attract and retain diverse talent, including transgender individuals.