To help consumers round out their summer footwear selections, Nike launched a fresh version of the sleekly designed Epic React, which now comes in a bright 'Plum Dust' colorway.
The colorway combines hues of bubblegum pink with accents of black and a hint of yellow, which appears on the backs of the heels in a minimal fashion to offer a touch of contrast. The sneakers are finished off with clean white soles, which have their color reflected in components on the uppers as well, with bits of white included in the lightweight knit material.
The new Plum Dust Epic Reacts are available now from Nike stores, as well as from participating retailers, with a pair costing approximately $150 USD.
Knit Bubblegum Sneakers
Nike's New Epic React Iteration Features a Bold Pink and Yellow Colorway
Trend Themes
1. Bold Colorway Sneakers - Sneaker companies have an opportunity to capitalize on the demand for bold and unique colorways, especially during summer months.
2. Minimal Contrast Accents - Consumers are drawn to minimal contrast accents, giving companies a chance to showcase careful color choice in their designs.
3. Reflective Uppers - Reflective uppers that match the shoe's sole provide companies with the chance to promote their brand by incorporating logo and design elements.
Industry Implications
1. Fashion - Fashion companies can take advantage of the summer season and offer bright and colorful sneaker options to consumers.
2. Sportswear - Sportswear companies can use bold colorways and minimal accents to create unique sneaker designs for athletes.
3. Retail - Retail companies can stock and market bold colorway and contrast sneaker options, and may benefit from partnering with brands with unique offerings.