Epic Provisions has made a name for itself with a range of meat-centric products like its organic grass-fed Bison Bacon bars, pork skin snacks and animal oils for cooking—at Natural Products Expo West it introduced that its all-new Epic Performance Bar will be made without meat.
The Epic Performance Bar is launching as a line of protein bars made with dates, nuts and cage-free egg whites. Some of the flavors that made their debut at the world's largest natural, organic and healthy products event included: Peanut Butter, Lemon, Almond Butter Chocolate and Peanut Butter Chocolate.
As many consumers are making a concerted effort to reduce their consumption of meat, these protein bars offer a satisfying alternative to meat-based protein snacks as fruit-based bars made with cage-free eggs.
Cage-Free Protein Bars
Epic Provisions' 'Epic Performance Bar' Features Nuts, Dates and Egg Whites
Trend Themes
1. Meat Alternatives - Epic Provisions' cage-free protein bars provide a satisfying alternative to meat-based protein snacks.
2. Fruit-based Bars - The use of fruit-based ingredients in Epic Provisions' protein bars taps into the growing demand for healthier snack options.
3. Reduced Meat Consumption - The release of plant-based protein bars reflects the trend of consumers actively seeking to reduce their meat consumption.
Industry Implications
1. Healthy Snacks - The cage-free protein bars cater to the growing market of health-conscious individuals looking for convenient and nutritious snack options.
2. Plant-based Food - Epic Provisions' line of protein bars aligns with the plant-based food industry, which is experiencing significant growth and innovation.
3. Protein Supplements - The meat alternative protein bars offer an opportunity for the protein supplement industry to tap into a new consumer base seeking plant-based options.