Brazil-based Designer Paloma Martins created this earthy tea packaging design for the 'Atmosphere' tea company. The fresh packaging is solely focused on conveying a pure, simple and earthy tone.
Each canister of tea follows the same simple labeling format. The bottom of the tea can is a solid colored line, which ranges from sunshine yellow to deep sea blue. The majority of the can is wrapped in a beige wrapper with the name of the tea flavor and a signature illustration. For example, 'Calm Sea' is labeled with a bird that appears to be floating atop a calm body of water.
Each tea is then topped with a black lid, which is branded with the Atmosphere logo. This logo is an illustration of a cartoon-like triangular pine tree.
Atmospheric Tea Branding
These Organic Teas are Labeled & Named After Environmental Elements
Trend Themes
1. Earthy Packaging Design - Opportunities to use simple, natural and environmentally friendly packaging designs can disrupt how traditional packaging design is done.
2. Color-coded Labeling - Opportunities for businesses to use color-coded labeling to easily distinguish product types and flavors.
3. Illustrated Packaging Labeling - Opportunities for businesses to use signature illustrations on their packaging labeling to enhance branding and create a unique aesthetic.
Industry Implications
1. Tea Industry - Tea companies can explore how their product packaging designs influence consumers' preferences and use earthy designs to attract a larger customer base.
2. Food and Beverage Industry - Food and beverage companies can incorporate natural and environmentally friendly packaging designs to appeal to consumers' desire for sustainable products.
3. Packaging Industry - Packaging companies can explore new opportunities in earthy and illustrated packaging design to help businesses enhance their branding and product appeal.