In his newest book, Better and Faster, Trend Hunter CEO shares numerous examples of brands that have won big, as well as others that have now become obsolete due to an unwillingness to embrace emerging entrepreneurial opportunity. From typewriters to encyclopedias, Better and Faster details companies that have been paralyzed by fear. Time and time again, it's clear that those who play it safe find themselves quickly left in the dust by competitors that are more willing to adapt.
Better and Faster provides you with the framework to continually reinvent products and services to re-align with the wants of the market. Find out more about how to channel shifts in the world to your advantage in Better and Faster and order a copy HERE.
Hunting New Possibilities
Better and Faster Shows Change Leading to Entrepreneurial Opportunity
Trend Themes
1. Adaptive Entrepreneurship - Embracing emerging trends and technologies to create new business opportunities and gain a competitive edge.
2. Continuous Reinvention - Constantly updating and adapting products and services to align with market demands and trends.
3. Disruption-readiness - Preparedness and willingness to adapt to challenges brought by market disruptions.
Industry Implications
1. Publishing - Opportunities to innovate in print media and journalism by embracing digital technology and adapting to changing consumer preferences.
2. Office Supplies - Companies in the office supplies industry can embrace technology to stay relevant as the shift towards digital workplaces occurs.
3. Training and Development - Opportunities to integrate technology and new training methods in the workplace to better prepare employees for rapid market changes and industry disruption.