Created as fuel for avid skaters and gamers, ENNA energy drink is sporting packaging that is as extreme as the product's primary demographic. The beverage's bold branding is the handiwork of designer Nemanja Cubrovic, who crafted a geometric rendering of a slightly foreboding skull. Appealing to the somewhat macabre leanings of ENNA's customers, no other word can explain this can other than "sick," in a good way of course.
Looking like a skull carved from a semi-precious stone, the ENNA emblem seems to glow as it surveys you menacingly from its lofty perch on the grocery store shelves. Beckoning consumers to the product through a strange psychological medley of intimidation and allure. Sure to capture the imagination of the average skateboard toting sixteen-year-old boy, ENNA energy drink is swathed in packaging that begs to be noticed.
Alluring and leering, the ENNA energy drink emblem is foreboding and beautiful.
Geometric Skull Packaging
ENNA Energy Drink is Encased in a Macabre Can
Trend Themes
1. Bold Branding - There is an opportunity for companies to create packaging with bold and unique branding to capture the attention of targeted demographics.
2. Macabre Imagery - Products featuring macabre and slightly intimidating imagery are likely to appeal to younger generations and could be used to create a distinct brand identity.
3. Psychological Medley - There is a trend towards creating packaging that uses a variety of psychological triggers to attract, intimidate, and evoke feelings of desire in consumers.
Industry Implications
1. Energy Drink Industry - Energy drink companies can differentiate themselves by incorporating striking visuals and unique branding into their packaging to attract a younger demographic.
2. Skateboard Industry - Skateboard companies can tap into this trend of macabre imagery by incorporating it into their products and marketing messages to attract young consumers.
3. Retail Industry - Retail companies can capitalize on the trend towards psychological medley in packaging design by offering design services that utilize a variety of visual and emotional cues to help their clients stand out on store shelves.