Levi's iconic Engineered Jeans collection made its first debut back in 1999 and the label recently announced that it will be arriving once again. It revived the capsule at a special invite-only event at Berlin's 'Being Haunted Space' earlier this week, transforming the setting into a showroom and a studio. It displayed the capsule's jacket and jean cuts in the capsule and guests had their looks captured by Soren Jepsen on site.
The classic designs boast a small twist in order to infuse some contemporary elements to the range. It features the same design and fit, but the change lies in the new 3D knit technology and stretchy fabric. Some signature pieces include the men's 512 and 502 jeans and women's 'Slouchy Taper' and 'Loose Jean.' The revived Engineered Jeans collection boasts both a vintage aesthetic and progressive components altogether.
Eclectically Cut Denim Collections
Levi's Re-Introduces Its Iconic Engineered Jeans Collection
Trend Themes
1. Revived Engineered Jeans Collection - Levi's reintroduces its iconic Engineered Jeans collection with modern twists, showcasing the use of 3D knit technology and stretchy fabric.
2. Contemporary and Vintage Aesthetic - The revived Engineered Jeans collection combines classic designs with progressive elements, offering a blend of nostalgia and modernity.
3. Personalized Fashion Experiences - Levi's transforms the showroom into a studio, capturing guests' looks on-site, providing a more interactive and personalized shopping experience.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore the use of 3D knit technology and stretchy fabric to create innovative and comfortable designs.
2. Retail and E-commerce - Retailers and e-commerce platforms can enhance the shopping experience by transforming showrooms into studios, allowing customers to have their looks captured on-site.
3. Photography and Visual Arts - Photographers can offer on-site look capturing services to fashion brands, providing a unique and interactive visual experience for customers.