The infamous ENESS skaters went sci-fi at the 'Tron Legacy' premiere. Looking at the video, if I were a skater, I would never pass up the opportunity to ride the ramps with amazingly cool light effects.
Made to look like a fantastical Tron world, the illuminated skate ramps are absolutely epic. Watch the video above to see the ENESS skaters take the premiere by storm with their sci-fi skateboarding.
Implications - The marriage of sci-fi and skateboarding subcultures is one of many successful underground partnerships. In today's constantly connected world, legitimately separating oneself from the "mainstream culture" is a difficult task. Thus, subcultures are combining forces regardless of preferential differences in the name of the greater task of true innovation.
Sci-Fi Skateboarding
ENESS Skaters Get Futuristic at the Tron Legacy Premiere
Trend Themes
1. Sci-fi Subculture - Exploit the combination of subcultures that traditionally do not seem to blend together to create unique innovations.
2. LED Light Technology - Integrate advanced LED light technology into sports and entertainment to create a futuristic experience.
3. Immersive Experience - Provide immersive experiences for customers by combining multiple types of entertainment.
Industry Implications
1. Sports - Integrate technology and unique partnerships to create a new kind of sports experience.
2. Entertainment - Create new types of immersive entertainment experiences by combining different art forms and technologies.
3. Marketing - Use the power of unique combinations to create attention-grabbing marketing campaigns and brand experiences.