Sugary sweet flavors like chocolate or citrus are the ones traditionally associated with energy shots, but Clif's new Pizza Margherita Energy Food introduces a savory twist to this tradition.
Made with real food ingredients like tomato and carrot puree, quinoa, sunflower seed butter, cane syrup, olive oil and classic Italian seasonings, this paste is organic, gluten-free and kosher. This paste is packaged in a squeezable tube, making it possible for outdoor enthusiasts and athletes to easily fuel up with something that tastes like a hearty meal. In addition to a burst of sustainable energy, the pizza-inspired paste also delivers fiber, protein, iron and Vitamins A, C and E.
Some of the other new and exotic energy paste flavors in Clif's Organic Energy Food line include Sweet Potato with Sea Salt, Banana Beet with Ginger and Banana Mango with Coconut—although they're not quite as much fun as pizza.
Pizza Energy Shots
Clif's Organic Margherita Paste is an Unexpected Energy Food
Trend Themes
1. Savory Energy Foods - The idea of energizing with savory flavors presents an opportunity for companies to introduce organic, gluten free and innovative products.
2. Real Food Ingredients - The use of organic and wholesome ingredients provides an opportunity for companies to offer energy boosts through real and natural food sources.
3. Convenient Packaging - The use of squeezable and easy-to-carry packaging presents an opportunity for companies looking to innovate in the energy food market.
Industry Implications
1. Food and Beverages - Food companies can explore this emerging category of energy foods and create new options for outdoor enthusiasts and athletes.
2. Health and Wellness - Health and wellness companies can leverage this trend and offer organic, gluten-free and nutrient-dense products for people seeking healthier options.
3. Outdoor Recreation - Companies in the outdoor recreation industry can capitalize on this trend of providing energy foods that are easy to carry and consume during outdoor activities.