PHIPPS introduces a dramatic series of apparel for the Fall/Winter 2021 season with the launch of the ENDURANCE collection. The brand brings awareness to climate change and shows the apparel through a short film led by the brand's creative director Spencer Phipps. It is short at the top of the Skaftafellsjökull glacier in Iceland.
The fashion label explores upcycled textiles and tweaked menswear shapes. Additional materials used include recycled cashmere, regenerated Econyl nylon materials, and treated wool from Italy to continue with the sustainable theme. Some standout pieces include the boxy shaped overcoats, the series of functional athleisure pieces, and the sweaters that read "SAVE THE F*CKING WHALES." Additional theatrical quotes that detail the apparel include "ON THIN ICE" and "RED SKIES AT NIGHT."
Theatrical World-Themed Fashion
PHIPS' ENDURANCE Collections Focuses on Climate Change Issues
Trend Themes
1. Climate Change Apparel - Opportunity for brands to create awareness on climate change through fashion collections.
2. Upcycled Textiles - Opportunity for brands to focus on using sustainable and eco-friendly materials in their collections.
3. Sustainable Menswear - Opportunity for brands to create sustainable menswear collections that feature unique shapes and quotes related to social issues.
Industry Implications
1. Fashion - Brands can use this trend to introduce their own climate change-focused collections to appeal to consumers who prioritize sustainable fashion.
2. Textile Manufacturing - Opportunity for textile manufacturers to produce and market eco-friendly and upcycled fabrics for use in fashion collections.
3. Film Production - There is potential for film production companies to collaborate with fashion brands to create short films that showcase their collection and brand message in a unique way.