Endo Brewing recently took to social media to ask its loyal fans what new beer flavor the brewing company should release for its Winter Blonde Ale recipe. Fans had one week to choose from mango, sweet cherry, passionfruit, boysenberry, or pink guava. The winning flavor was tied between cherry and boysenberry, so the brand launch a blended new crowdsourced beer: The Fuzzy Bunny Boysenberry and Cherry Blonde.
"Because they were so close in votes, we tried a fifty-fifty blend of the two and captured all the best qualities of each fruit," says Kevin Van Winkle, Endo’s Co-Founder and Head Brewer. "We’ve never tried asking people to weigh in on one of our recipes before. It felt like a true community effort, and we’re excited to taste it with everyone who voted and weighed in on its name."
Crowdsourced Beer Flavors
Endo Brewing Added Boysenberry & Cherry to Its Winter Blonde Ale Recipe
Trend Themes
1. Crowdsourced Product Development - Businesses can use social media platforms to ask their loyal customers for new product ideas resulting in a high degree of customer engagement and contribution to value creation.
2. Personalized Offerings - Businesses can create tailor-made offerings that cater to customers' preferences resulting in high customer satisfaction and loyalty.
3. Community-driven Innovation - Businesses can leverage social media to enable customers to co-create products resulting in increased brand awareness and customer loyalty.
Industry Implications
1. Brewing Industry - Brewing companies can leverage the crowdsourcing trend to involve their loyal customers in the development of new beer flavors resulting in high levels of engagement and loyalty.
2. Food and Beverage Industry - Food and beverage companies can use crowdsourcing to create new products or flavors that cater to their customers' preferences resulting in high satisfaction and loyalty.
3. Marketing Industry - Marketers can leverage social media platforms to engage with customers and create community-driven innovation resulting in increased brand awareness and customer loyalty.