The Emotional Art Gallery is a series of digital billboards that are meant to bring a smile to the faces of passers-by. The project is initiated by outdoor media company Clear Channel and design firm Affairs. Dispersed throughout the public transport network in Stockholm — an ideal place for such mood-uplifting visuals, the project substitutes common adverts with six rotating artworks that are meant to express a positive feeling — "happy, energized, calm, safe, peaceful and loving." There are a total of 250 digital screens.
The idea for the Emotional Art Gallery stemmed from recent findings that Stockholmers felt increasingly "sad, anxious, tired, stressed, irritated or afraid." The project does not only have a positive effect on the public but is also a great opportunity for the emerging artists that collaborated on the activation.
Uplifting Digital Billboards
Clear Channel & Affairs Teamed Up to Create the Emotional Art Gallery
Trend Themes
1. Emotional Art Gallery - Creating digital billboards that aim to evoke positive emotions and uplift the mood of passers-by.
2. Rotating Artworks - Substituting traditional advertisements on digital billboards with rotating artworks to provide a varied and engaging visual experience.
3. Well-being Advertising - Using digital billboards as a platform to promote positive feelings and mental well-being through artistic expressions.
Industry Implications
1. Outdoor Media - Opportunity for outdoor media companies to explore new ways of engaging audiences through emotionally impactful digital billboards.
2. Design - Design firms can take advantage of the trend to collaborate with outdoor media companies and create emotionally driven visual experiences.
3. Emerging Artists - Opportunity for emerging artists to gain exposure and showcase their work on a large scale through digital billboards.