The Revenant won Best Picture at the Golden Globes and for good reasons; all of which was analyzed through emotion tracking recently. A couple of years ago, Lightwave was unveiled at SXSW as a wristband worn by movie goers in an effort to quantify their vitals and reactions. This year, the company partnered with 20th Century Fox to delve deeper into the connection audiences had with this celebrated film.
Full of intense scenes, it comes as no surprise that emotion tracking was off the scales. For instance, there were 15 fight-or-flight responses, 14 heart-pounding moments and many of the users were left completely motionless by what they saw on screen. Rana June, CEO of Lightwave, says, "The insights gathered using our technology is data that’s previously been untapped by filmmakers, producers and studios. Through Lightwave, we were able to better discern our audience’s response to the film in a revolutionary new way."
Cinematic Emotion Tracking (UPDATE)
Lightwave Partners with 20th Century Fox to Analyze Reactions
Trend Themes
1. Emotion Tracking - Opportunity for filmmakers to gain valuable insights into audience reactions through emotion tracking technology.
2. Quantified Vitals - Potential for the development of wearable technology that quantifies vital signs and reactions during movies, providing data for analysis and improvement.
3. Audience Engagement - Increasing focus on understanding and enhancing audience engagement through technology-driven insights and analysis.
Industry Implications
1. Film - Opportunity for filmmakers and studios to utilize emotion tracking technology to better understand audience reactions and optimize storytelling.
2. Wearable Technology - Potential for wearable tech companies to develop specialized devices for quantifying vitals and reactions during movie experiences.
3. Data Analytics - Growing demand for data analytics services in the entertainment industry to analyze audience responses and drive decision-making.