Shop Jeen's printed emoji dress references society's social media obsession. The garment boasts an eye-catching motif that is adorned with familar images like a sunglasses-wearing happy face, a devil face and even a heart eyes emoji that celebrates love.
From instant messaging to Instagram, emojis have become a popular way for millennils to communicate and have replace lengthy text messages. As today's generation continues to communicate with cute images, these mobile and social media tools are even inspiring the clothes they wear.
Shop Jeen's emoji dress is a great example of this and illustrates the e-retailer's youthful consumer appeal. In addition to the web shop, a myriad of other brands have embraced emoji images and have cusomized the icons to appeal to their business model and marketing strategy.
Graphic Emoji Dresses
Shop Jeen's Fun Garment References Society's Social Media Obsession
Trend Themes
1. Emoji Fashion - Disruptive innovation opportunity: Explore the integration of emojis into fashion items to cater to the younger generation's social media obsession.
2. Digital Communication Shift - Disruptive innovation opportunity: Create innovative ways to enhance digital communication using emojis, replacing lengthy text messages and connecting with millennial consumers.
3. Social Media-inspired Clothing - Disruptive innovation opportunity: Develop clothing lines that incorporate familiar social media imagery as a way to capitalize on the younger generation's obsession with mobile and social media tools.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Collaborate with e-retailers and brands to design and produce clothing items that embrace the use of emojis, targeting the tech-savvy millennial consumer base.
2. Digital Communication Industry - Disruptive innovation opportunity: Develop new platforms or features that enhance digital communication through the use of emojis, catering to the preferences of younger generations.
3. Marketing and Advertising Industry - Disruptive innovation opportunity: Incorporate customized emoji icons into marketing strategies and brand campaigns to resonate with the target audience, specifically the younger demographic.