For the September 2014 issue of Elle Sweden the iconic fashion magazine puts away bikinis, shorts and dresses and makes way for layered, autumn-appropriate looks starring alluring models Stina Olsson and Emmy Rappe.
Photographer John Scarisbrick captured the beauty of both Olsson and Rappe in a vibrantly jewel-toned editorial that focused on layering multiple pieces for warmth and style. The shoot was photographed on the edge of a beach that still captured September as the tail-end summer month with the editorial focusing more on the cooler weather. The girls wore bulky sweaters, bell-bottom pants and chunky boots in a wide variety of mod patterns and neon hues. While many of the garments were heavier in texture and oversized, stylist Robert Rydberg made the clothes form-fitting and feminine by using belts to synch in the waist.
Vibrant Autumn Editorials
Model Emmy Rappe Showcases Fun Fall Looks for Elle Sweden Magazine
Trend Themes
1. Layered Autumn Looks - Opportunity to create innovative, multi-functional clothing pieces that add warmth and style for the cooler weather.
2. Mod Patterns and Neon Hues - Potential for disruptive innovation in the fashion industry by incorporating vibrant and bold patterns in clothing designs.
3. Synching Waist with Belts - Possibility to disrupt the fashion accessories market by creating unique and fashionable belt designs to accentuate waistlines.
Industry Implications
1. Fashion - Innovative opportunities for clothing designers and retailers to create and market layered autumn looks.
2. Textiles - Opportunity for textile manufacturers to produce fabrics with mod patterns and vibrant neon hues.
3. Fashion Accessories - Potential to disrupt the market by developing innovative belt designs that enhance waistlines and add a stylish touch to outfits.