The Emerson Fry Spring/Summer 2013 collection was displayed to shoppers and those familiar with the label via a rebellious lookbook, one that featured multiple backdrops and moods.
While the styles included in this line are classic, a theme that was delivered via dark skinny jeans, thin heels and monochromatic flats, the tone of the production was more so morose. A brunette model stood outside while smoking a cigarette and staring indifferently at the camera, making it appear as if she was entirely unaware of the lookbook in the first place. This sense of indifference is certainly appealing for women who wish to look nonchalant this season, enabling them to come across as unintentionally put together.
Rebel City Slicker Lookbooks
The Emerson Fry Spring/Summer 2013 Advertisements are Defiant
Trend Themes
1. Rebellion Chic - There is an opportunity for fashion brands to incorporate a rebellious and nonchalant theme into their lookbooks and collections to appeal to women who want a more effortless and edgy style.
2. Mood-based Lookbooks - Creating lookbooks with various backdrops and moods can add a unique and distinctive touch to fashion campaigns.
3. Classic with Attitude - Classic styles can be elevated with an attitude-filled tone in lookbooks and advertisements, offering a fresh perspective on timeless fashion pieces.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating and embracing rebellious or nonchalant themes into their collections and advertising, offering consumers a new perspective on classic styles and making them more appealing to a modern audience.
2. Marketing - Incorporating moody and unconventional lookbooks and advertisements can help marketers stand out in a crowded industry where traditional advertising techniques are often used.
3. Photography - Using unconventional backdrops and moods in fashion photography can add a creative and unique edge to the final product, making it more attractive to fashion brands looking for innovative ways to showcase their products.