Many emerging fashion designers fall under the radar before they can get noticed by consumers who would be interested in them, so 'Lustr' looks to change this.
A shopping platform that connects consumers with new designers that match their tastes, 'Lustr' works by enabling users to find fresh, new brands to choose from rather than sticking to the big names only.
The fashion industry, like many other industries in the market, is undergoing a shift that favors customization, exclusivity and a focus on smaller scale products. This is evident through innovations such as 'Lustr' that connects consumers directly to designers to give feedback, create a relationship and obtain a product that's inherently designed for their style.
The 'Lustr' emerging fashion designer app enables consumers to share their opinion and get rewarded for doing so with VIP offers and access to exclusive pre-sales.
Style Exploration Shopping Apps
'Lustr' Connects Consumers to Emerging Fashion Designers
Trend Themes
1. Customized Fashion - Apps like 'Lustr' prove that consumers desire customized fashion experiences, creating opportunities for personalized design and exclusive products.
2. Direct-to-consumer Shopping - 'Lustr' and similar platforms are disrupting the traditional retail industry by connecting consumers directly with emerging designers and enabling direct feedback, creating opportunities for more efficient and effective retail experiences.
3. Focus on New and Emerging - With the rise of platforms like 'Lustr' that prioritize showcasing new and emerging designers, there is an opportunity for small, niche fashion brands to gain traction and become more widely recognized.
Industry Implications
1. Fashion - The rise of customized shopping experiences and direct-to-consumer interactions, as demonstrated by apps like 'Lustr,' are disrupting the traditional fashion industry and creating opportunities for new and emerging brands.
2. Technology - As new shopping apps and platforms emerge, there is an opportunity for technology companies to partner with fashion brands and designers to create innovative and seamless shopping experiences.
3. Marketing - With the focus on direct feedback and communication between consumers and designers on platforms like 'Lustr,' there is an opportunity for marketers to create more personalized and targeted campaigns that cater to individual consumer tastes and preferences.