The predecessor of this embroidered sandal dates back to 1993. Performance label Reebok, contemporary brand Needles, and retailer BEAMS come together to elevate the aesthetic of the BEATNIK to suit the modern streetwear environment of today.
The silhouette is interesting, to say the least. Retailing for approximately $170 USD, the model is definitely not an obvious choice for the style-minded consumer. However, the names tied to the re-design — Reebok, Needles, and BEAMS, might change that due to sheer status.
The embroidered sandal boasts an adjustable Velcro strap, a fully dark silhouette and a purple butterfly that adds a playful design element at the end. Ideal as gardening shoes or for trips to the store, the triple collaboration will surely have an interesting outcome.
Embroidered Sandal Collaborations
Reebok, Needles and BEAMS Partner Up for a Silhouette Update
Trend Themes
1. Collaborative Footwear Designs - Disruptive innovation opportunity: Partnering with different brands to create unique and exclusive footwear designs.
2. Elevated Streetwear Aesthetics - Disruptive innovation opportunity: Incorporating high-end, fashion-forward elements into streetwear designs.
3. Playful Embroidered Details - Disruptive innovation opportunity: Experimenting with embroidered designs to add a whimsical touch to products.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Introducing collaborations and unique designs that appeal to style-conscious consumers.
2. Streetwear - Disruptive innovation opportunity: Combining streetwear and high-end fashion to create elevated and sought-after designs.
3. Fashion Accessories - Disruptive innovation opportunity: Incorporating playful embroidered details in a wide range of fashion accessories to attract trendy consumers.