TULA Skincare is introducing its new Ageless products with an #EmbraceYourSkin initiative that disrupts the anti-aging category and bolster the brand's view of beauty from the inside out. The initiative is all about challenging the perceptions of aging, especially as the brand's core customers are, on average, 32 years of age.
As ever, TULA Skincare's newest products are packed with probiotics and superfoods but these ones introduce skin-positive messaging for Millennials who are interested in caring for their skin. With the campaign, Savannah Sachs, CEO of TULA Skincare, stresses that "There’s nothing ‘anti’ about aging."
With the #EmbraceYourSkin movement, the brand will be showing Real Glow Badges to certify that the skin shown in marketing photography has not been retouched.
Ageless Millennial Campaigns
TULA Skincare's #EmbraceYourSkin Disrupts the Anti-Aging Category
Trend Themes
1. Skin-positive Messaging - TULA Skincare's #EmbraceYourSkin campaign introduces skin-positive messaging for Millennials, disrupting the anti-aging category.
2. Challenging Perceptions of Aging - The #EmbraceYourSkin movement challenges the perceptions of aging and promotes a positive view of beauty from the inside out.
3. Certified Unretouched Marketing - TULA Skincare's Real Glow Badges certify that the skin shown in marketing photography has not been retouched, reflecting a trend of authenticity and transparency.
Industry Implications
1. Beauty and Skincare - The #EmbraceYourSkin movement by TULA Skincare disrupts the anti-aging category within the beauty and skincare industry.
2. Wellness and Self-care - TULA Skincare's skin-positive messaging appeals to Millennials interested in wellness and self-care, creating disruption in the industry.
3. Marketing and Advertising - The Real Glow Badges introduced by TULA Skincare reflect a trend of authenticity and transparency in marketing and advertising, creating opportunities for disruptive innovation.