From themed packaging to embossed cookies, Oreo is definitely embracing the popularity of cult-favorite TV show Game of Thrones. For its latest activation, the company partnered with creative agency 360i and production-focused business Elastic to recreate the trailer of GoT using cookies. Needless to say, the video presents a highly creative and incredibly intricate display of artistic direction. The entire title sequence is envisioned through embossed cookies stacking, folding and twirling. Termed as "oddly hypnotizing," the remake boasts a total of 2,750 Oreos.
This is a great example of how companies harness the power of pop cultural movements to capture the attention of consumers and delight them in a relatable manner, spotlighting topics and creative endeavors that are of high interest.
Cookie-Inspired Title Sequence Remakes
Oreo Markets Its Embossed Cookies with a GoT Trailer Remake
Trend Themes
1. Pop Cultural Tie-ins - Opportunity for brands to align with popular TV shows, movies, or trends to generate brand awareness and engage with consumers through creative endeavors.
2. Themed Packaging - Opportunity for brands to create unique and eye-catching packaging designs that capture consumers' attention and create a memorable brand experience.
3. Creative Advertising Activations - Opportunity for brands to collaborate with creative agencies and production-focused businesses to create innovative advertising activations that resonate with consumers and showcase artistic direction.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to leverage popular culture and creative marketing strategies to enhance brand visibility and consumer engagement.
2. Entertainment - Opportunity for entertainment companies to collaborate with brands in creating unique promotional campaigns that tie in with popular TV shows, movies, or trends.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to work with brands in developing creative advertising activations that capture consumers' attention and generate brand awareness.