The ellesse Spring/Summer 2021 collection brings forth a new era of tennis for the season. The Italian label talks to HYPEBEAST about its latest campaign. It explores a variety of tennis styles that are designed with a brightly colored palette. The apparel is true to the brand's technical nature, bordering the lines of both sportswear and fine tailoring.
The details are structural whilst also being utilitarian. This ensures that it boasts a versatile element, wearable both on and off of the courts. The structured looks are perfectly paired together with bright textures and a rugged touch. The rebellious energy is delivered through the streetwear components of the capsule. The color palette boasts hues of bright blue, red, green, white, and more.
Tennis-Inspired Sporty Collections
The New ellesse Spring/Summer 2021 Capsule Nods to Tennis Looks
Trend Themes
1. Tennis-inspired Fashion - Companies can explore collaborations with tennis brands to create apparel and accessories that merge sportswear and streetwear for a bold fashion-forward statement.
2. Bright Colors in Apparel - There is an opportunity for forward-thinking companies to integrate vibrant hues and bold color-blocking into their apparel for a unique and eye-catching aesthetic.
3. Multi-functional Sportswear - Companies can develop apparel that is both utilitarian and stylish, allowing consumers to wear sportswear on and off the court, creating a versatile wardrobe staple.
Industry Implications
1. Sports Apparel - Companies can innovate within the sports apparel industry by incorporating fashion-forward design and color combinations that appeal to a broader consumer base.
2. Tennis Brands - Tennis brands can expand their reach by collaborating with fashion designers and exploring fashion-forward collections that appeal to consumers both on and off the court.
3. Streetwear - The streetwear industry can partner with sports brands to create apparel that incorporates both technical elements and bold design, offering consumers fashionable multi-functional options.