Eastern Gothic Editorials

The ELLE Vietnam 'Dark Romance' Photoshoot Stars Hye Jung Lee

The Gothic look has been given an Eastern edge in the ELLE Vietnam 'Dark Romance' editorial. This is not necessarily the case because the photoshoot stars an Asian beauty, although that doesn't hurt. The golden accessories, intricate detailing and blunt hairstyle all allude to an Eastern element.

The ELLE Vietnam 'Dark Romance' editorial was styled by Sara Francia. Putting together all-black ensembles, she clad Korean model Hye Jung Lee in the designs of such labels as Givenchy, Prada and Versace. Posing in front of Alexander Neumann’s lens, Lee's outfits are further dramatized through the use of strategic lighting, which casted theatrical shadows against the walls.

The winter looks in the ELLE Vietnam 'Dark Romance' editorial were completed by hairstylist Franco Argento and makeup artist Sergio Corvacho.
Trend Themes
1. Eastern Gothic Fashion - Opportunity for fashion designers to incorporate Eastern elements into Gothic aesthetics.
2. Asian Beauty Representation - Opportunity for beauty brands to embrace diverse and inclusive representations of beauty.
3. Dramatic Lighting in Fashion Photography - Opportunity for photographers and artistic directors to experiment with strategic lighting techniques to create dramatic effects in fashion editorials.
Industry Implications
1. Fashion Design - Opportunity for fashion designers to create innovative designs that merge Eastern and Gothic aesthetics.
2. Beauty Industry - Opportunity for beauty brands to promote diversity and inclusivity by featuring Asian beauty in their campaigns.
3. Photography - Opportunity for photographers to explore creative lighting techniques to enhance the visual impact of fashion editorials.

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