Frida Aasen stars in the 'Love Her Madly' editorial featured in the Elle US December 2014 issue.
Fashion editor David Vandewal styled Aasen in a series of convivial retro looks. In one shot, she wears a wool sweater and eslastene pants by Louis Vuitton. In another, she dons a collared crepe dress by Valentino. Throughout the editorial she wears organza frocks and popeline hems; chiffon shirts and shearling coats. It's like the very best of 70s in a single fashion shoot.
Hair stylist David von Cannon gave Aasen straight, but artfully messy, blonde hair and straight-across bangs, while makeup artist Makky P ringed her eyes with several layers of kohl, keeping the lips nude and minimal. The editorial was lensed by photographed Nagi Sakai.
Convivial Retro Editorials
Frida Aasen Stars in the Elle US December Issue
Trend Themes
1. Retro Fashion - Opportunity for fashion brands to create modern interpretations of 70s styles.
2. Convivial Styling - Potential for stylists to incorporate playful and social elements into fashion editorials.
3. Artfully Messy Hair - Hair stylists could explore the trend of deliberately unkempt hairstyles for a casual yet stylish look.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of retro styles to attract nostalgic consumers.
2. Photography - Photographers can experiment with convivial and retro aesthetics to create engaging editorial visuals.
3. Beauty - Hair stylists and makeup artists have an opportunity to embrace the trend of artful messiness and natural makeup looks.