The Elle US August 2012 Marloes Horst editorial brings forth a remarkable approach to urban photography. While the snapshots were taken at night in the presence of gritty wire fences, rusted metallic structures and chipped park benches, the very assortment that makes one long for the streets of London or New York City, they are found illuminated throughout with piercing notes of pomegranate red and deep indigo.
Marloes Horst has modeled for Harper's Bazaar UK, Vogue Australia and Intermission Magazine. Her Netherlands upbringing and blonde appeal have been well-received to say the least, and she has here delivered yet another epic set. Photographer Thomas Whiteside's ability to capture beams of aggressive light is deserving of attention, especially given the contrast between the bright shades and Horst's dark knee-length skirts and plum-hued 1970s-inspired suits.
Illuminated Street Snapshots
The Elle Us August 2012 Horst Photoshoot is Lit Up
Trend Themes
1. Urban Night Photography - Opportunity for photographers to capture urban landscapes at night with creative lighting techniques.
2. Contrast in Fashion Editorial - Opportunity for fashion brands to experiment with contrasting elements in their editorial shoots, such as bright colors against dark backgrounds.
3. Mix of Urban and High Fashion - Opportunity for brands to blend urban aesthetics with high-end fashion to create unique and visually striking campaigns.
Industry Implications
1. Photography - Photographers can explore innovative lighting techniques to create captivating urban night shots.
2. Fashion - Fashion brands can push boundaries by incorporating contrasting elements in their editorial campaigns.
3. Advertising - Brands can create attention-grabbing advertisements by fusing urban and high fashion aesthetics in their visuals.