Ashley Smith stars in the 'Butterfly Effect' editorial for Elle Russia's October 2014 issue.
In chaos theory, the butterfly effect is described as "the phenomenon whereby a minute localized change in a complex system can have large effects elsewhere." The theory was developed by Edward Lorenz, and was later explored in the science fiction thriller of the same name starring Ashton Kutcher. It's kind of like the 'what if' principal, where we wonder how our choices impact our lives on small and large scales.
In the case of this editorial, Smith throws caution to the wind and explores the urban landscape around her. Fashion editor Eva Geraldine Fontanelli dressed her in eclectic ensembles combining fur, fringe, tweed and tulle. The editorial was lensed by photographer Marcelo Krasilicic
Urban Adventurer Editorials
Ashley Smith Stars in Elle Russia's October Issue
Trend Themes
1. Chaos Fashion - Fashion editorials embracing chaos theory, featuring eclectic ensembles and daring urban exploration.
2. Butterfly Effect Photography - Photography and editorial visuals focused on small localized changes and their wide-ranging effects.
3. What-if Fashion - Fashion reflecting our curiosity about how choices impact our lives in both small and large ways.
Industry Implications
1. Fashion - Fashion designers and retailers can innovate by embracing eclectic, unconventional styles inspired by chaos theory and urban exploration.
2. Photography - Photographers can innovate with editorial visuals that emphasize the butterfly effect and the power of small changes in complex systems.
3. Publishing - Magazine publishers can innovate by incorporating concepts from chaos theory and the butterfly effect, while showcasing fashion and editorial photography.