elle, the Toronto-based women's fitness studio, recently launched an online, on demand fitness portal that can be used with or without equipment. elle on demand will curate workouts for your fitness goals including three-day maintenance plans that sculpt with optional cardio or equipment; five-day plans that optimize results, or seven-day plans that will push you to your limit.
Each elle on demand class is taught by an experienced instructor with efficacy in mind "to induce the coveted 'afterburn'." Individuals can sign up for a free seven-day trial that includes unlimited 15-minute, 30-minute, or 55-minute classes and challenges. Plus, all classes have the option to include music if clients are looking for ways to stay motivated throughout the workout.
After the free trial, elle on demand has a monthly subscription rate of $19.99 CDn.
Digital Toronto-Based Women's Fitness
elle On Demand Offers Cardio, Bootcamp, Dance, and More
Trend Themes
1. On-demand Fitness - Disruptive innovation opportunity: Develop a platform that offers on-demand fitness classes with customization options to cater to different fitness goals and preferences.
2. Online Fitness Portals - Disruptive innovation opportunity: Create an online fitness portal that offers a variety of classes taught by experienced instructors, with the option to include personalized music playlists.
3. Subscription-based Fitness - Disruptive innovation opportunity: Establish a subscription-based fitness platform that offers a free trial period followed by a reasonable monthly subscription rate to attract and retain customers.
Industry Implications
1. Fitness Studios - Disruptive innovation opportunity: Transform traditional fitness studios into hybrid models that offer both in-person and on-demand fitness classes.
2. Digital Music Streaming - Disruptive innovation opportunity: Collaborate with fitness platforms to integrate personalized music playlists, leveraging the popularity of digital music streaming services.
3. Online Subscription Services - Disruptive innovation opportunity: Create an online subscription platform that offers a variety of subscription-based services, including fitness, to capitalize on the growing trend of online subscriptions.