Elle US magazine has not featured models on its cover in over eight years, until now that is, and of course they couldn't pick just one, so the Elle October 2011 features four different models. What's more is that they didn't place just any four models on the cover, Elle hand picked some of the Victoria's Secret Angels and gave them each their own cover.
The four editions of Elle October 2011 feature Miranda Kerr, Chanel Iman, Doutzen Kroes, and my personal favorite angel, Adriana Lima. "We felt it was time to show the sexy side of fashion again," says editor Robbie Myers. "These covers harken to what made Elle Elle: Shot outside, drenched in sunlight, color, and of course accessories, the women look right back at you with all the personal and sexual confidence in the world."
Styled by Joe Zee, the girls look flawless as usual. The last model to cover Elle magazine was Erin Wasson on the September 2003 issue. Judging by these covers, I think Elle would be wise to stick to models for a while.
Supermodel Seaside Covers
The Elle October 2011 Issue Features Victoria's Secret Angels
Trend Themes
1. Model-centric Covers - Opportunity for fashion magazines to feature models on their covers, embracing the sexy side of fashion.
2. Victoria's Secret Angels - Embracing the popularity of Victoria's Secret Angels on magazine covers to attract readership and engage with the fashion community.
3. Outdoor Photoshoots - Resurgence of outdoor, sunlit photoshoots to capture the personal and sexual confidence of models for magazine covers.
Industry Implications
1. Fashion Magazine - Opportunity for fashion magazines to disrupt the traditional cover models concept and feature more Victoria's Secret Angels to boost readership and interest in the fashion industry.
2. Fashion Photography - Demand for outdoor, sunlit photoshoots to capture the personal and sexual confidence of models for magazine covers, creating opportunities for fashion photographers specializing in outdoor shoots.
3. Modeling Agencies - Increase in demand for Victoria's Secret Angels on magazine covers creates opportunities for modeling agencies to promote and increase the visibility of their angel models.