Australia-based model, style star and blogger Margaret Zhang stars in an Elle June 2014 spread that should have us all wearing our favorite black pieces this summer.
In the Elle June 2014 fashion editorial, the gorgeous style queen is dressed in winter hues from top to bottom to school us on ways to wear black without looking dark and drab this summer. The 'How to Wear Black' editorial has a beautifully crafted and whimsical floral backdrop to make sure all the fresh new ways to look sultry and seductive in the popular color -- that makes us look a little bit skinnier than we are -- really pop against the background. So if you want to try something new and stay away from the stereotypical bright colors and pastels this summer season, then do a la Zhang in lightweight dresses and lacy tops and go dark.
Floral Black-Styled Editorials
Margaret Zhang Stars in Elle June 2014 Spread in All-Black Pieces
Trend Themes
1. Winter Hues - Exploring ways to wear winter hues even during summer can be a disruptive innovation for the fashion industry to create versatile collections that transcend seasons.
2. Floral Backdrops - Tapping into the trend of whimsical floral backdrops can be a disruptive innovation for event planners and photographers to create immersive and enchanting experiences for clients.
3. Black Allure - Promoting the allure of black clothing during summer can be a disruptive innovation for retailers to create a new market for the color during a season usually dominated by bright and pastel colors.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of winter hues and floral backdrops by creating versatile collections and immersive fashion events that appeal to consumers looking for something new.
2. Event Planning - The event planning industry can explore the trend of whimsical floral backdrops to create enchanting experiences for clients looking for unique and immersive events.
3. Retail - The retail industry can take advantage of the trend of black allure by creating new marketing campaigns and collections that promote black clothing as a viable option even during summer.