Photo shoots in fashion magazines are usually geared towards a female audience, but I think it's safe to say that this Elle Italia June 2013 editorial will draw in a few male readers as well.
Shot by photographer Mark Pillai, the series features models Marlijn Hoek and Milena as they stretch and pose in flexible gymnast-like stances. They look like they've just finished an intense workout and are ready to cool down with a dip in the pool. Stylist Carola Bianchi outfits them in strappy monochromatic swim suits that are futuristic, fun and above all, sexy.
Check out this Elle Italia June 2013 spread to see how getting fit can also mean looking like you've just stepped off the runway.
Sweat-Soaked Duo Shoots
Mark Pillai's Elle Italia June 2013 Editorial is Swim Suit Seductive
Trend Themes
1. Gender-inclusive Fashion Editorials - Fashion magazines are expanding their target demographic by featuring editorial content that appeals to both male and female readers.
2. Athletic Leisure Wear - The popularity of sporty swimwear as a fashion statement presents opportunities for designers to create a line of athletic leisure wear that can be worn both in and out of the gym.
3. Functional Fashion Accessories - The focus on active lifestyles is driving the market for practical and stylish accessories such as gym bags, water bottles, and fitness trackers.
Industry Implications
1. Fashion - The fashion industry can expand its customer base by creating fitness-inspired fashion collections that cater to the trend of athleisure.
2. Sportswear - As sporty swimwear continues to be popular, the sportswear industry can create more options for athletic wear that can be worn for both exercise and fashion purposes.
3. Fitness Technology - As the market for fitness trackers grows, there is an opportunity for innovation in wearable technology that combines fashion and function without sacrificing style.