Contemporary Cowgirl Captures

The Elle Finland May 2012 Editorial Stars Johanna Wahlberg

Model Johanna Wahlberg is rodeo-ready in the Elle Finland May 2012. Nevertheless, she channels a contemporary version of the classic cowgirl. Playfully posing in front of Stockholm-based Finnish photographer Jesse Laitinen's lens, her typical Western stances help clarify the theme, which the fashion almost fights against.

Styled by Mia Dillemuth, the Elle Finland May 2012 editorial showcases the designs of such brands as Dries van Noten, H&M and Giambattista Valli. The Swedish beauty rocks patterned bustiers paired with cowboy hats and clean white tunics with cowboy boots. While the accessories are rightly Western, the clothing is modern, minimalist and completely chic. A flawless face by Miika Kemppainen and tousled locks by Ida Högström perfect the looks.
Trend Themes
1. Contemporary Cowgirl Fashion - There is an opportunity for designers to create modern, minimalist clothing with Western-inspired accessories.
2. Patterned Bustiers - Designers can explore the trend of patterned bustiers and how they can be paired with cowboy hats for a stylish, Western-inspired look.
3. Clean White Tunics - The trend of pairing clean white tunics with cowboy boots offers an opportunity for fashion brands to create chic and versatile outfits.
Industry Implications
1. Fashion Design - Fashion designers can tap into the Contemporary Cowgirl Fashion trend and create innovative designs that blend Western and modern elements.
2. Accessories - The demand for Western-inspired accessories such as cowboy hats and cowboy boots presents an opportunity for the accessories industry to create stylish and on-trend products.
3. Beauty and Hair - Beauty and hair professionals can explore the trend of flawless faces and tousled locks to complement the Contemporary Cowgirl Fashion trend and offer unique beauty services.

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