For the Elle Canada May 2010 issue, model Jessiann jumps and dances playfully in a sunny--but windy--football field. Everything is bright and cheerful, and the clothes featured are no exception.
Styled by Chloe Legault, with art direction by Denis Desro, the editorial in the Elle Canada May 2010 showcases casual, slouchy separates, boyfriend jeans and tons of denim including a flirty mini-dress, vest and pencil skirt. The shoot was photographed by photography duo Leda & St Jacques.
Flirty Denim Frocks
Elle Canada May 2010 Takes Casual Fashion to the Football Field
Trend Themes
1. Casual Denim Wear - There is an opportunity to disrupt the fashion industry by creating a line of comfortable yet stylish denim wear that fits any casual occasion.
2. Sporty Fashion - There is an opportunity to disrupt the sportswear industry by designing pieces that are both functional and fashionable, for example, creating denim clothing that can double as activewear.
3. Outdoor Photoshoots - There is an opportunity to disrupt the photography industry by focusing on outdoor photoshoots, creating a market for photographers who specialize in capturing moments in natural settings.
Industry Implications
1. Fashion - The fashion industry can disrupt traditional trends by incorporating denim wear into fashionable clothing lines for women to feel comfortable and stylish during casual occasions.
2. Sportswear - The sportswear industry can develop versatile clothing that combines fashion with functionality, creating pieces that can be worn on various occasions, such as outdoor events.
3. Photography - The photography industry can capitalize on the growing trend of outdoor photoshoots, expanding their service offerings to cater to clients who prefer to be photographed in natural settings.