The ELLE Bulgaria June 2013 editorial appears to channel the look of a Harajuku girl, colorful clown and street style maven all wrapped up neatly in one package. Although quirky at times, the outfits are the perfectly combination of femininity and playfulness for the spring and summer season. From striped skirts to floral dresses and lace jackets, it is all about texture and pattern.
Lensed by Bulgarian photographer Georgi Andinov, the ELLE Bulgaria June 2013 editorial was styled by fashion editor Antonia Yordanova. She pulled pretty pieces from the likes of Dolce and Gabbana, Juicy Couture and more. It was captured in studio against a pink backdrop, which is a fun match for the pink bob the model is rocking.
Femininely Clownish Fashions
The ELLE Bulgaria June 2013 Editorial is Pretty in Pink
Trend Themes
1. Playful Fashion Trends - Disruptive innovation opportunities in the fashion industry lie in creating bold and whimsical clothing designs that embrace playfulness and experimentation.
2. Mixing Textures and Patterns - The trend of combining different textures and patterns in fashion opens up disruptive innovation opportunities for designers to create unique and visually intriguing outfits.
3. Harajuku-inspired Styles - The influence of Harajuku fashion on mainstream styles presents disruptive innovation opportunities for fashion brands to tap into the eclectic and vibrant aesthetic of this Japanese subculture.
Industry Implications
1. Fashion Design - Disruptive innovation opportunities in the fashion design industry involve pushing boundaries by incorporating unconventional elements and daring combinations into clothing collections and accessories.
2. Fashion Retail - In the fashion retail industry, disruptive innovation opportunities arise from curating unique collections that embrace playful fashion trends and offer customers a diverse range of textures, patterns, and styles.
3. Fashion Photography - Disruptive innovation opportunities in fashion photography can arise from capturing and showcasing unconventional fashion styles and experimenting with colorful and dynamic backdrops to create visually striking editorials.