ELiTA, the Canadian intimate apparel brand designed by women for women, is celebrating 30 years of providing comfort and style for all. Headquartered in Turo, Nova Scotia, the brand is dedicated to "creating undergarments for women with high-quality natural fabrics, innovative design, and desirable comfort." ELiTA is committed to inclusivity and is proud to design premium products for all different body types, ages, and lifestyles. Thus, it comes as no surprise the brand's moto is "every woman is an ELiTA woman."
Moreover, the brand leds by example, and during the height of the pandemic, they launched the ‘Elita Gives Back’ campaign to provide undergarments to women’s shelters across Canada, "items that are typically the least donated but undoubtedly necessary."
Women-Founded Canadian Lingerie
ELiTA Celebrates 30 Years of Providing Comfort and Style for All
Trend Themes
1. Inclusive Lingerie - The trend of designing and manufacturing premium lingerie for all body types, ages, and lifestyles, while promoting inclusivity and diversity.
2. Sustainable Undergarments - The trend of using high-quality natural fabrics and innovative design to create comfortable lingerie that is environmentally friendly and sustainable.
3. Socially Responsible Campaigns - The trend of launching socially responsible campaigns that give back to communities by donating necessary items to women’s shelters and other organizations.
Industry Implications
1. Fashion - The fashion industry can benefit from providing high-quality lingerie to all different body types, ages, and lifestyles while promoting inclusivity and diversity.
2. Textile Manufacturing - The textile manufacturing industry can benefit from using high-quality natural fabrics and innovative design to create comfortable lingerie that is environmentally friendly and sustainable.
3. Non-profit Organizations - Non-profit organizations can benefit from launching socially responsible campaigns that give back to communities by donating necessary items to women’s shelters and other organizations.