This editorial for the August 2013 issue of Numero Magazine turns supermodel Elisabeth Erm into Liza Minelli of the 1960s. Consisting of feathered ensembles and V-fringe pointed bangs, the photos try to re-enact a modern day version of the renowned musical film 'Cabaret'. Art director Samuel François does a great job bringing back the 60s broadway feel, even in non-theatrical settings.
The editorial's focal point is the model's hair and makeup. Elisabeth Erm is perfectly put together, from her high-risen blue eye shadow and fake beauty mark to her hair that looks too natural to be a wig. This look, paired with glitter, feathers and garters, immaculately depicts the look of a 60s cabaret performer. Photographers Sofia Sanchez and Mauro Mongiello makes sure to capture the most chic angles and poses of the modern day Liza.
Retro Broadway Editorials
Elisabeth Erm Transforms Into Liza Minnelli in 70s Musical 'Cabaret'
Trend Themes
1. Retro-inspired Fashion Editorials - Opportunity for fashion brands to create vintage-inspired photo shoots that pay homage to iconic eras and cultural references.
2. Transformational Hair and Makeup - Potential for beauty brands to develop products and techniques to recreate iconic looks from different time periods.
3. Nostalgic Theatre-inspired Art Direction - Chance for art directors and photographers to channel the atmosphere and aesthetics of classic theatrical productions in modern-day editorials.
Industry Implications
1. Fashion - Fashion brands can capitalize on the popularity of retro-inspired editorials by offering vintage-inspired clothing and accessories.
2. Beauty - Beauty brands can create products and tutorials that allow customers to recreate iconic hair and makeup looks from different eras.
3. Photography - Photographers and art directors can specialize in capturing the essence of classic theatrical productions in contemporary photo shoots.