To celebrate the 10th anniversary of the french fashion brand, Eleven Paris 2013 Spring/Summer campaign features rock legend Lenny Kravitz and lovely model Charlotte Free.
Looking like the smoldering rock star that he is, the campaign is situated in the hot atmosphere of South Beach, Miami, which perfectly complements the vivid pastel color variations of the collection. Taking on a similar persona as Kravitz, Free looks rocker chic with her bright pink tresses and bright pink lips. The campaign features fresh and crisp looks in various off-white and bright pastel hues as well as finely tailored suits.
Photographed by Renaud Corlouer, the Eleven Paris 2013 Spring/Summer campaign truly embodies what warmer weather looks should resemble -- hot, bright and fabulous pieces to suit the even more refreshing season.
Bright Pastel Rocker Campaigns
The Eleven Paris 2013 Spring/Summer Campaign Celebrates Color
Trend Themes
1. Colorful Fashion Campaigns - Brands can create visually striking campaigns that celebrate bright and vivid colors, capturing attention and appealing to consumers' desire for bold and vibrant fashion choices.
2. Celebrity Collaborations - Collaborating with well-known figures from the music or entertainment industry can enhance a brand's image and attract a wider audience, as seen with Eleven Paris partnering with rock legend Lenny Kravitz.
3. Pastel Color Trends - The use of pastel color variations in fashion collections can create a fresh and summery aesthetic, offering consumers a softer and more delicate option in their wardrobe.
Industry Implications
1. Fashion - The fashion industry can leverage colorful campaigns and collaborations with celebrities to captivate consumers and drive sales of their clothing and accessories.
2. Advertising and Marketing - Advertising and marketing professionals can explore the use of vibrant colors and celebrity endorsements to create impactful campaigns that resonate with target audiences and effectively promote brands.
3. Beauty and Cosmetics - Beauty and cosmetics brands can draw inspiration from the pastel color trend seen in the Eleven Paris campaign, incorporating soft hues into their makeup and nail polish collections to cater to customers seeking a fresh and feminine look.