This is a super fun campaign for Oreos! The ad involves the creative placement of a cookie poster on the walls of a panoramic elevator and a poster of a glass of milk at the base station on the ground floor.
As the elevator moves up and down, an animation occurs of the classic Oreo cookie being dunked into a glass of milk visual. The result is an eye-catching and intriguing campaign that grabs the attention of all shopper who see it in action at the mall.
Watch the video above to see it in action and get the people's reactions.
The ad was created by DraftFCB ad agency, New York, with art director Jeseok Yi.
See another creative ad that uses the movement of the elevator's doors as they open and close:
Elevator Cookie Dunking
Moving NYC Oreo Campaign
Trend Themes
1. Interactive Elevator Advertising - This creates an opportunity for ad agencies to create intriguing advertisements through the use of modern technology and elevators to grab the attention of the public.
2. Innovative Advertising Campaigns - This trend showcases the need for businesses to come up with out-of-the-box thinking to create campaigns that grab the attention of potential customers and keep them engaged.
3. Creative Use of Animation in Advertising - This trend highlights the importance of creative advertising techniques, including the use of animation, to create a lasting impact in the minds of potential customers.
Industry Implications
1. Advertising - This showcases the emergence of new advertising techniques and how it is crucial for the advertising industry to stay on top of emerging trends to remain competitive and relevant.
2. Technology - This trend emphasizes the use of technology in advertising campaigns and highlights potential opportunities for technological innovations in other industries to create immersive experiences.
3. Consumer Goods - This showcases the need for consumer goods industries to create immersive campaigns that catch the attention of potential customers, which is especially important in a crowded consumer market.