Jordan Brand introduces a new tonal colorway of the Air Jordan 1 Elevate High sneaker model with the Varsity Red palette to join its roster. The bright look blends together hues of varsity red with summit white and coconut milk all throughout the upper.
The shoe is made from premium leather materials with additional details including zippers along the medial collar that is perfect for accessibility. The most notable element is the base foundation of the shoe, which is a modified chunky platform unit -- it has a dual tonal design in cream and red to give it a slightly vintage look and a Jumpman debossed at the back. It is rounded out by branding details along the lateral side of the shoe.
Vibrant High-Cut Platform Sneakers
The Air Jordan 1 Elevate High Shoes Get a Varsity Red Colorway
Trend Themes
1. Platform Sneakers - The growing trend towards chunky platform soles creates opportunities for new designs and materials.
2. Bright Colorways - The popularity of vibrant, eye-catching colors in sneakers provides a chance for brands to experiment with bold shades and unusual combinations.
3. Accessibility Features - The addition of practical design elements like zippers and slip-on constructions broadens the appeal of sneakers and opens up new markets.
Industry Implications
1. Footwear - The footwear industry can benefit from experimenting with new designs that incorporate chunky soles, bright colors, and practical features.
2. Fashion - Fashion brands and designers can incorporate the trend of platform sneakers as a staple in their collections.
3. Athletic Apparel - The trend of bold colors and modified construction in footwear provides opportunities to create athletic apparel that complements and matches with the look of these types of sneakers.