The 'Greenster' is an all-electric green car married to a classic-looking roadster design. It is the result of a collaboration between RUF Automobile and Siemens Corporate Technology.
The Greenster concept car was displayed at the Geneva Motor Show in March. The street version will have a dual-motor system and will recharge in less than an hour when plugged into a 400V outlet.
A small production run is set to be produced in 2010.
Implications - Unable to maintain gas-guzzling muscle cars in the current financial environment, drivers are keeping their eyes open for eco-friendly vehicles that capture the aesthetic appeal of older, more powerful American cars. Although the first electric cars sported bizarrely futuristic looks, the motor vehicle industry has collectively returned to more traditional designs, while revamping everything under the hood.
Electric Roadsters
The Dual-Motor RUF Porsche eRuf Greenster for 2010 Production
Trend Themes
1. Green Roadsters - The popularity of eco-friendly vehicles that combine classic roadster designs with electric power is on the rise, offering disruptive innovation opportunities in the automotive industry.
2. Dual-motor Systems - The incorporation of dual-motor systems in electric vehicles, like the RUF Porsche eRuf Greenster, allows for faster recharging times and improved performance, presenting disruptive innovation opportunities in the electric vehicle sector.
3. Retro-futuristic Design - The shift towards retro-futuristic designs in electric cars, as seen in the RUF Porsche eRuf Greenster, opens up disruptive innovation possibilities for automotive companies looking to blend nostalgia with cutting-edge technology.
Industry Implications
1. Automotive - The automotive industry can leverage the trend of green roadsters and dual-motor systems to develop innovative electric vehicles that appeal to both environmentally-conscious consumers and performance enthusiasts.
2. Electric Vehicle - The electric vehicle industry can capitalize on the trend of retro-futuristic design and dual-motor systems to create visually appealing, high-performance electric cars that attract a broader range of consumers.
3. Technology - The technology industry can explore opportunities in developing advanced dual-motor systems and charging infrastructure to support the growing demand for electric roadsters and other electric vehicles.