A total of 55 electric car-charging stations have been installed across Sweden in McDonald's Drive-Thru locations.
The iconic fast food chain has attentively conducted a survey to determine the demand for charing outposts, finding that 48% of electric car drivers find it "difficult to find charging stations." As a result, the QSR is addressing this and is steadily implementing opportunities to juice up one's vehicle and motivate a fossil-free future.
To draw attention to the availability of electric car-charging stations in its parking lots, McDonald's has upgraded its iconic signpost. Above the price details for a Big Mac and a Happy Meal — two beloved McDonald's classics, the fast food restaurant installs signage for its charging stations. The first of these have been successfully implemented in Mjölby and Munkedal locations.
Electric Car-Charging Restaurant Chains
McDonald's Sweden Installs Electric Car-Charging Stations
Trend Themes
1. Electric Car-charging Stations - McDonald's Sweden installs electric car-charging stations in its Drive-Thru locations, addressing the demand for charging infrastructure for electric vehicles.
2. Fossil-free Future - McDonald's is contributing to a fossil-free future by providing electric car-charging stations at its restaurants and encouraging the use of electric vehicles.
3. Enhanced Signage - McDonald's upgrades its iconic signpost to include signage for electric car-charging stations, drawing attention to the availability of charging infrastructure.
Industry Implications
1. Fast Food - The fast food industry can seize the opportunity to cater to the needs of electric vehicle drivers by installing electric car-charging stations at their locations.
2. QSR (quick Service Restaurants) - Quick service restaurants like McDonald's can differentiate themselves and attract customers by offering electric car-charging stations in their parking lots.
3. Automobile - The automobile industry can partner with fast food chains to expand the network of electric car-charging stations, making it more convenient for electric vehicle owners to find charging options.