Rugged MP3 Timepieces

The Elecom iPod Nano Watch Band is Perfect for the Manly Man

Up until now, iPod Nano watch bands have been cute and colorful; now, however, everyone can enjoy rocking an MP3 on their wrists with the Elecom iPod Nano strap. A rugged, leather band, it creates a much more sophisticated and masculine look.

Priced at about $43, the Elecom iPod Nano watch strap comes just in time for Christmas shoppers. Available in brown and black, it is the perfect gift for your father, brother or significant other.
Trend Themes
1. Rugged Wearable Audio - There is an opportunity to create rugged, durable and stylish audio wearables that cater to the male demographic.
2. Masculine Smartwatches - There is a demand for smartwatches that are designed with the male aesthetic in mind.
3. Functional Fashion Accessories - Consumers are looking for accessories that not only look good but also serve a functional purpose, such as providing audio playback.
Industry Implications
1. Consumer Electronics - Major electronics brands can create rugged audio wearables and masculine smartwatches to meet the demand of male consumers.
2. Fashion - Fashion brands can expand their product lines to include functional accessories that serve a dual purpose of fashion and function.
3. Sporting Goods - Sporting goods manufacturers can create rugged audio wearables designed for outdoor activities such as hiking, running and biking.

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