The El Corte Ingles Memories ad campaign will have women wanting to lounge around their bedroom in comfortable yet sexy lingerie all weekend. That is because model Fanny Francois makes it look so good. Put on a rom com and pop some popcorn and that could be the best weekend (or Sunday) ever. Granted, in these looks, significant others will probably want to keep a girl company.
Shot by photographer Alejandro Pereira, the El Corte Ingles Memories ad campaign showcases everything from bustiers and dressing gowns to lacy bras and high-waisted panties. The soft lighting throughout the apartment perfectly complements the monochromatic designs. Quiet and romantic, women will certainly be making memories in these numbers. The looks are perfected with tousled blonde tresses and natural makeup.
Bed-Lounging Lingerie Ads
The El Corte Ingles Memories Campaign Stars Fanny Francois
Trend Themes
1. Comfortable-sexy Lingerie - There is a disruptive innovation opportunity for lingerie manufacturers to create comfortable and sexy lingerie pieces that provide the desired comfort and appeal simultaneously.
2. Boudoir-inspired Photography - There is a disruptive innovation opportunity for photographers to experiment with boudoir-inspired photography that showcases comfortable and sexy lingerie pieces.
3. Weekend-loungewear - There is a disruptive innovation opportunity for loungewear manufacturers to create comfortable yet fashionable weekend-loungewear pieces that could be perfect for binge-watching sessions.
Industry Implications
1. Lingerie Industry - The lingerie industry could take inspiration from El Corte Ingles' Memories campaign and create more comfortable and sexy lingerie options for women.
2. Photography Industry - The photography industry could take inspiration from Alejandro Pereira's work in the El Corte Ingles Memories campaign and experiment with boudoir-inspired photography.
3. Clothing Industry - The clothing industry could take inspiration from El Corte Ingles' Memories campaign and create more comfortable yet fashionable weekend-loungewear options.